Better Product Discovery helped DeoDap achieve 68.39% Growth in Revenue

Overview

DeoDap is one of India’s largest ecommerce platforms offering over 17,000 products across categories including Home & Living, Kitchen, Tech & Gadgets, Beauty, Fashion, Toys, Office Supplies, and more, with a strong focus on affordable everyday products.

Insights from data

Insights from CrowAI’s analytics module revealed the following gaps:

Navigating a large catalog was overwhelming:

With thousands of products available, users had to browse long lists or rely on the filter drawer to find relevant items.

Filtering required extra effort:

Sorting and filtering options disappeared while scrolling, making it inconvenient for users to refine product listings.

Trust was not established early:

The homepage lacked visible trust signals, giving first-time visitors fewer reasons to feel confident about exploring the store.

Test Ideas

Experiment 1: Added horizontally scrollable category filter chips below the Filters/Sort bar on collection pages, allowing users to quickly jump into relevant product categories without opening the filter drawer.

Experiment 2: Introduced a sticky Sort & Filter bar on mobile collection pages so users could refine product listings at any point while browsing.

Experiment 3: Added trust seals on the homepage to communicate credibility and reassure shoppers from the very beginning of their journey.

01: Category Filter Chips on Collection Page 

Stage: Collection Page

Device: Mobile

Problem: With over 11,000 products, users struggled to quickly discover relevant items and had to rely on the filter drawer to narrow their search.

Hypothesis: If we add horizontally scrollable category filter chips below the Filters/Sort bar, users can find relevant products faster, reducing browsing friction and increasing conversions.

Prompt used:

Add scrollable category filter chips below the ‘filter’ and ‘sort by’ button row. The styling of the chips should align with the styling used on the website. Add relevant icons for each chip, and ensure that the selected and unselected states are handled and represented correctly.

+8.70%

Increase in Conversion Rate

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+8.59%

Growth in Average Revenue

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Helping shoppers self-segment into relevant categories made product discovery faster and encouraged more purchases.

02: Sticky Sort & Filter on Product Listing Page

Stage: Product Listing Page

Device: Mobile

Problem: The Sort & Filter controls disappeared as users scrolled, making it harder to refine product listings during browsing.

Hypothesis: If the Sort & Filter bar remains sticky while users browse, they can refine products anytime, leading to better product discovery and higher conversions.

+24.55%

Increase in Filter Interactions

+40.75%

Increase in Conversion Rate

+38.85%

Growth in Average Revenue

Keeping refinement tools accessible throughout the browsing journey encouraged more engagement and purchases.

03: Trust Seals on Homepage

Stage: Homepage

Device: All Devices

Problem: The homepage lacked visible trust signals, making it harder for first-time visitors to feel confident shopping on the website.

Hypothesis: If we display trust and payment seals on the homepage, users will feel more confident, leading to higher purchase intent and increased revenue.

+19.81%

Increase in Conversion Rate

+20.95%

Growth in Average Revenue

Building trust at the very beginning of the customer journey encouraged more shoppers to continue and complete their purchases.

Overall Impact

By improving product discovery and reducing friction across the browsing journey, DeoDap turned product exploration into a stronger driver of conversions. Category shortcuts made it easier for shoppers to find relevant products, sticky filtering encouraged deeper browsing, and early trust signals increased confidence from the very first interaction. Together, these optimizations helped more users discover products, engage with listings, and progress toward purchase.