Beyond By Vera Increased Conversions by 52.83% Through Strategic Cart & PDP Optimizations

Overview

Beyond By Vera is a premium fashion and lifestyle brand offering contemporary apparel designed for modern women. With a strong focus on quality, style, and a seamless online shopping experience, the brand attracts customers looking for elevated everyday fashion.

Insights from data

Using CrowAI’s analytics & insights module, the team uncovered several friction points that impacted conversions and revenue:

Interrupted purchase flow:

Customers had to leave the current page to review or modify their cart, which disrupted their browsing experience.

Missed cart recovery opportunities:

Shoppers who abandoned their cart weren’t given a compelling prompt to check their carts and continue their purchase.

Reduced CTA visibility:

As shoppers scrolled through product images, descriptions, reviews, and sizing information, the Add to Cart button disappeared from view.

Test Ideas

Experiment 1: Introduced a Sticky Add to Cart bar that kept the primary purchase CTA visible throughout the product page.

Experiment 2: Implemented a Cart Drawer that enabled shoppers to view, edit, and review their cart without leaving the current page.

Experiment 3: Launched a dedicated Cart Recovery pop-up to re-engage shoppers who were about to leave, encouraging them to complete their order.

01: Sticky Add to Cart

Stage: Product Display Page (PDP)

Device: All Devices

Problem: The Add to Cart button disappeared as users scrolled through product images, descriptions, reviews, and sizing information, making it less convenient to purchase.

Hypothesis: If the Add to Cart button remains visible while users browse the product page, they will be more likely to add the product to their cart without interrupting their shopping journey.

+24.51%

Increase in Add to Cart (Sitewide)

Keeping the primary purchase CTA constantly visible reduced friction during product exploration, making it easier for shoppers to act when they were ready to buy.

02: Slide-Out Cart Drawer

Stage: Cart

Device: All Devices

Problem: Users had to leave their current page to review or edit their cart, interrupting the shopping journey and adding unnecessary friction before checkout.

Hypothesis: If users can view, edit, and review their cart through a slide-out drawer without leaving the current page, they will progress to checkout more frequently.

+47.63%

Increase in Checkout Clicks

By allowing shoppers to manage their cart without disrupting their browsing experience, the buying journey became faster and encouraged users to continue to checkout.

03: Cart Recovery Popup

Stage: Cart Abandonment

Device: All Devices

Problem: Shoppers who were about to abandon their cart weren’t given a compelling prompt to continue their purchase, resulting in missed recovery opportunities.

Hypothesis: If shoppers receive a well-timed, optimized cart recovery pop-up before leaving the site, they will be more likely to complete their purchase.

+270.57%

Increase in Buy Now Button Clicks

+52.83%

Rise in Conversion Rate

The renewed cart recovery experience enabled faster optimization and a more effective recovery flow, leading to stronger purchase intent and more conversions.

Overall Impact

By optimizing key moments in the purchase journey, Beyond By Vera created a faster and more seamless shopping experience. All the three improvements made it easier for customers to buy with confidence, resulting in higher engagement, stronger checkout progression, and significant revenue growth.