Pre-launch QA

Using cookies to review your test for QA, before launch

Why Use Cookie Targeting?

Before rolling out a test to all visitors, you can restrict it to only people with a specific browser cookie. This lets you validate the test privately before going live.

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How to Test with Cookies

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1. Create Your Test with a Cookie Rule

  • Create your test as usual (set page URL, variants, etc.)
  • In the User Targeting section, add a cookie rule:
    • Cookie name: pick any unique name (e.g., my_test_cookie)
    • Value: true
  • Activate the test

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Only users with this cookie will see the test. Everyone else is unaffected.

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2. Set the Cookie on Your Browser

Open your browser's developer console (right-click the page, click "Inspect", go to "Console") and paste:

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document.cookie = "my_test_cookie=true;path=/";

localStorage.removeItem("crowainm");

localStorage.removeItem("crowaivc");

location.reload();

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Replace my_test_cookie with whatever cookie name you chose in step 1.

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3. Verify the Test

  • Browse the target pages and confirm the variant appears correctly
  • Check the CrowAI dashboard to see your test view recorded

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4. Go Live to All Visitors

Once you are happy with the test:

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  1. Click "Flush Data" on the test to reset all data
  2. Remove the cookie rule from User Targeting
  3. Set your desired traffic split (e.g., 50/50)
  4. Save

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The test now runs for all visitors with a clean data start.

5. Clean Up Your Cookie

After going live, remove the test cookie from your browser:

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document.cookie = "my_test_cookie=;path=/;expires=Thu, 01 Jan 1970 00:00:00 GMT";

localStorage.removeItem("crowainm");

localStorage.removeItem("crowaivc");

location.reload();

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Important

  • Always set the cookie rule before activating the test
  • Do not add a cookie rule to a test that is already live — visitors who already saw the test will keep seeing it regardless of the new rule
  • Always flush data before removing the cookie rule and going live, so your results only include real audience data

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